Biel/Bienne, our small town in the heart of Switzerland’s watchmaking district, home to Rolex, Swatch, Swiss Timing and a bunch of other timepieces I can’t afford, has a lovely old-town, unique in Europe for this one fact: It has not succumbed to franchise retailers.
The street-level storefronts in many European medieval districts are jammed with H & M clothing, Bata shoes and Ochsner sporting shops. It makes for a lively people-packed tourist quarter, but it does take something away. Biel has tiny little shops with not a single franchise name in sight, which I find more charming than I would have expected, being a such a devotee of the expected and ordinary as that I am.
The downside is that this part of town is really most vibrant on Saturdays when a huge farmers market takes up the main courtyard and the little chocolatiers, butchers and flea-market stores are open. The upside is it feels more real than the brand-name endowed and much-populated avenues of Lucerne and Zürich – although both those cities are amazing and must-see stops here. I’m not trying to deride any urban council’s attempts at revitalization, just making an observation.
Take a look in the slideshow above. See if you can find a McDonalds.