Saint-Ursanne is a lovely place to visit if no reason other than that they are kind enough to print their tourism brochures in English, as well as the usual German, French and Italian. It is refreshing to look on an historical monument and not have to make up stories about it from our rough interpretations of non-anglicized leaflets.
Saint-Ursanne has preserved its medievalness by holding on to a non-franchise business model – this means, there is not a McDonalds in sight. The downside of a no-franchise model is that it immediately ups the cost of visiting here. Lunch for $40 a person, anyone? The upside is that the town retains its lovely charm. The lack of neon billboards is very likely the reason the place has such a serene ambiance.
There is, however, one food-related franchise allowed in – a Swiss franchise grocery store called Coop (pronounced koh-op), that sells lovely sandwiches for under seven francs, although it is closed on Sunday. A little convenience store opens on ‘Spanish business hours’ (closes for a two-hour lunch break), where tourists can bump up their blood sugar levels with chocolate and ice cream bars. For the more cultured, a wine and cheese shop is also open on Sunday.
Best to pack a lunch. We long ago tired of funneling endless dollars into the Swiss restaurant industry, delightful as the restaurants are here, but still enjoy Swiss dining ambiance by whiling away some time over coffee and ice cream at street cafes. This town has a particularly charming outdoor cafe with the restaurant on one side of the street and the tables on the other, shaded by a large white awning tethered to twin rows of trees. The service was good, although the servers refuse to speak any English, and prattled on at us in French and German. We didn’t mind. When it comes to ordering coffee and ice cream, we are fluent in many languages.