Tag Archives: Nestle

2: Swiss Surprise

Yawn. Another mountain.

Swiss cheese, fondue, chocolate, watches: These are some of the things we expected of Switzerland. It turns out, there’s a bit more than that.

Start with the spring produce: Switzerland is perched just atop Italy and is only a few hours away by train to the Mediterranean, so that should have clued us into its fresh fruit and vegetable market. The produce here is crunchy and fresh.

We did not expect to see cyclists up on the  mountainside Kleine Scheidegg trail, but there they were, introducing us to another Swiss national oddity – adventurousness bordering on recklessness. They brought the Red Cross to the world, making us think they are a cautious accident-adverse people. They are not. Their idea of safety does not follow a prevention-protocol, which makes sense – it is how they got so good at responding to disasters. They make so many of their own to start with, offering them plenty of training opportunities.

I had no idea that Switzerland has a keen wine industry. South-facing sloped farmland ribbed in vineyards surrounds our town and with French vineyards a stone-throw over the border, it makes sense that the industrious Swiss would get in on the act. As to why it never occurred to us that Switzerland is a wine-producing country: Some joke that it is because the French export their wine, while the Swiss drink all theirs themselves.

There is skiing, of course, but the Swiss are also passionate mountain-climbers, hikers and bicyclists. They love sports. Confusing us even further, they are also proliferate smokers. We cannot understand this.

They are conservative in their conduct, yet they also voted to build a facility for prostitutes to operate their business in Zürich.

There’s more. I knew chocolates heralded from this mountainous land, but so too does CaranDache watercolour pencils and crayons – the funky metal-tinned colours my sister-in-law used to paint clown faces on ours boys when they were young.

Racial and immigration issues headline frequently in Swiss news as the country, like the rest of Europe, copes with the flood of Albanian Muslims that pushed north in the wake of the conflict in the former Yugoslavia, as well as Tamils and other far-flung political refugees who fled to Switzerland because of its liberal amnesty program. As Canadians, we are accustomed to hearing about immigration issues, but we had no idea that step-for-step, Switzerland has the same national debate going on that we do.

They love festivals, and they are crazy about music. It’s not just yodeling that tickles their ears: I have never seen such a large concentration of accordion players anywhere. They beat out the Americans when it comes to marching bands – they have them all over the place, some in costume and organized, while others who look like they decided to take their band practice out of the garage and on to the street, just for fun. The quality of music played by buskers here is outstanding. I am sorry to say it, but most of them would put Victoria buskers to shame.

What surprises us the most, however, is that such a geographically small place has such a globally large footprint – from the Red Cross to the United Nations to its international market for banking, pharmaceuticals (Roche, Novartis), watches, Swiss Army knives and more. They are a stunningly successful people who from so little have made so much.

But back to chocolate, more chocolate businesses than Lindt call this place home. So, too, does Toblerone, Frey, Nestle, Cailler, Camille Bloch, Favarger and more – it explains why despite the occasional scandal, Switzerland’s brand continues untarnished. After all, who can stay mad with a place so packed with chocolate?

Still trying to figure out this country, the sweet and the sour

 

It’s funny what thoughts the town drunk will inspire.

For a teensy weensy little nation, Switzerland occasionally shows up in the top 10 richest countries in the world, which is something when you consider that it is competing against Qatar and the U.S.  In fact, according to Business Insider, it even topped the U.S., coming in at #6 over the U.S. at #7, based on GDP per capita.

Of course, where a country ranks depends on how the ranking is measured. For example, if a country’s riches were determined by the quantity of chocolates it produces, you would think Switzerland is #1, but guess what, it is not.

The top chocolate confectionary producer title goes to a U.S. company, Kraft Foods Inc. As a top consumer of chocolate products, I am stunned by this revelation from the International Cocoa Organization, a very real entity that I would love to work for.

Biel the beautiful.

Switzerland is the third-largest chocolate producer with the Swiss Nestle’ corporation placing it there, just behind “Mars,” a U.S. company. The U.S. is home to three of the world’s top-ten chocolate-makers.That is pretty impressive, but consider that Switzerland has two companies in the top ten, then compare the two  nations’ population and geography (the U.S. is gumpteenzillion times bigger, for one), and Switzerland is all the more outstanding. You have to think that if the U.S. applied the same degree of diligence that the Swiss do, we would be swimming in chocolate. This would be okay with me.

When the GDP alone is tabulated, Switzerland sadly gets bumped off the Top Ten list (the U.S. wins that one, even beating the legendary industry of the Japanese and the population-giant China who come in second and third respectively (according to 2008 GDP figures).

Switzerland still makes #21 on GDP alone, a real feat for a country that is one-tenth the size of Montana.

Thoughts of Switzerland’s relative wealth came to mind as I walked past Biel’s preeminent town drunk, a roguish, handsome white-haired man with an unfortunately crushed nose.

He is the fellow of whom I wrote early into our stay here, the same man who urinates openly in the square in front of the train station. He usually keeps to himself, and everyone gives him a wide berth, what with the urination thing, but lately he’s started lurching at passersby. It unnerves everyone, but he remains a fixture at the train station. He is the same fellow, by the way, who made loud freaky sounds as he walked behind me on one of the canal walkways.

Back in Canada, I’ve interviewed lots of homeless people, drunks, mentally ill, and so forth. People always talk about how harmless they are, but that is the same kind of wisdom that says bears are more afraid of us than we are of them, in other words, it’s bunk.

I’ve never felt completely safe in the presence of those who hand over their sensibilities to a bottle of booze or the drug-confection-of-the-day. These are ridiculously unpredictable people. As a reporter, where my job was to face up to them and engage in conversation, I found them somewhat fascinating, mostly because they weave such great fictions.

I know it’s politically incorrect to say so, but the volume of lies told to me by street people is amazing in its pure bulk, and mostly I discovered those lies by standing around long enough for the drug addict/drunk/street person to forget their original story and start into a second one.

On one occasion, I interviewed a man who alleged he had been roughed up by the police. I asked for his name. He gave it. Then he waved some kind of summons or ticket in my face to prove he had interacted with Victoria’s finest. I asked to see it and saw the name on the summons differed from that which he gave me. When I asked about this, he grabbed the summons and quickly fled on his bike. At least it may have been his bike. Give the high rate of bike theft in Victoria, I would guess he had “borrowed” it. This was not an unusual exchange.

Where this all goes is this: Switzerland is rich, and with a lauded social safety net, and yet we still have citizens veering on the streets with open beer cans in hand.

Yesterday, outside of a grocery store, I watched a few of the town drunk regulars (who have not risen to preeminent status) heckle a white-haired woman, her back a badly disfigured mountain range curved over so that she was a virtual comma when in her best upright position. She pulled her grocery cart past them, stumping along with her cane and unable to effect any getaway should one be needed. She kept her gaze fixed resolutely ahead while they shouted at her. I am not much in the way of personal protection, but I rushed up to walk just slightly behind and alongside her, signalling to the vagrants that perhaps she was my aged relative and my glare silenced the drunks who turned their attention in the opposite direction, as though perhaps they had been yelling at the crows.

Smarter people than me have puzzled over the problems of deviant behavior, drug addiction and such, but it seems that a crippled senior should be able to fetch some milk and eggs without having to run a gauntlet of yahoos.

We haven’t fixed this social ill  in Canada, but we shouldn’t feel too bad about this. If the Swiss with their smarts, industry and attention to detail haven’t figured it out yet, how could we?