Swiss cheese, fondue, chocolate, watches: These are some of the things we expected of Switzerland. It turns out, there’s a bit more than that.
Start with the spring produce: Switzerland is perched just atop Italy and is only a few hours away by train to the Mediterranean, so that should have clued us into its fresh fruit and vegetable market. The produce here is crunchy and fresh.
I had no idea that Switzerland has a keen wine industry. South-facing sloped farmland ribbed in vineyards surrounds our town and with French vineyards a stone-throw over the border, it makes sense that the industrious Swiss would get in on the act. As to why it never occurred to us that Switzerland is a wine-producing country: Some joke that it is because the French export their wine, while the Swiss drink all theirs themselves.
There is skiing, of course, but the Swiss are also passionate mountain-climbers, hikers and bicyclists. They love sports. Confusing us even further, they are also proliferate smokers. We cannot understand this.
They are conservative in their conduct, yet they also voted to build a facility for prostitutes to operate their business in Zürich.
There’s more. I knew chocolates heralded from this mountainous land, but so too does CaranDache watercolour pencils and crayons – the funky metal-tinned colours my sister-in-law used to paint clown faces on ours boys when they were young.
Racial and immigration issues headline frequently in Swiss news as the country, like the rest of Europe, copes with the flood of Albanian Muslims that pushed north in the wake of the conflict in the former Yugoslavia, as well as Tamils and other far-flung political refugees who fled to Switzerland because of its liberal amnesty program. As Canadians, we are accustomed to hearing about immigration issues, but we had no idea that step-for-step, Switzerland has the same national debate going on that we do.
They love festivals, and they are crazy about music. It’s not just yodeling that tickles their ears: I have never seen such a large concentration of accordion players anywhere. They beat out the Americans when it comes to marching bands – they have them all over the place, some in costume and organized, while others who look like they decided to take their band practice out of the garage and on to the street, just for fun. The quality of music played by buskers here is outstanding. I am sorry to say it, but most of them would put Victoria buskers to shame.
What surprises us the most, however, is that such a geographically small place has such a globally large footprint – from the Red Cross to the United Nations to its international market for banking, pharmaceuticals (Roche, Novartis), watches, Swiss Army knives and more. They are a stunningly successful people who from so little have made so much.
But back to chocolate, more chocolate businesses than Lindt call this place home. So, too, does Toblerone, Frey, Nestle, Cailler, Camille Bloch, Favarger and more – it explains why despite the occasional scandal, Switzerland’s brand continues untarnished. After all, who can stay mad with a place so packed with chocolate?